I don't know about you, but with all of the marketing suggestions out there, it can be frustrating to understand how to optimize your customer coupon programs. It's easy to get caught up in the latest technology and we soon forget what's important to our customers. Consumer habits have changed quickly over the last few years. I don't have to tell you that today's consumer wants to receive our company content easy and lightning fast! By the way, DON'T try to change their habits, that's impossible.
Below are the Top 5 Features that are important to mobile customers and what you can do to align with them right now.
1. Target Your Offers
Consumers are less about searching and more about getting. Especially millennials. Timing is everything. Send your offers at the exact time you want your customers to respond. This is difficult, if not impossible if you're relying on an email offer to communicate to your customers. Use a text offer or coupon to ensure that your customers will get your message. For example, let's say you're a restaurant and you're anticipating a slow Monday lunch crowd. You can send a text mobile coupon at 11:00am the same day announcing a killer deal happening in one hour! It always helps to have a limited offer to create urgency. With 97% of text messages opened within 10 minutes your message becomes extremely targeted, resulting in much higher redemptions.
2. Don't Bury Your Offers - Give Them A Phone Coupon Wallet
Email offers are often buried or never opened. Do you know that only 41% of millennials have email on their phones? Ouch! When a customer opens your text mobile coupon, it automatically loads a coupon wallet to their phone. This makes it super convenient and easy for customers to find your offer. Future coupons that are sent to your customers are automatically added to the same wallet. Customers will appreciate that your offers are organized on their phone and easy to redeem.
3. Allow Customers To "Grab" Your Offers
Whether you post offers on your website, include coupons in your emails, send out mailers or advertise in weekly circulars, customers should be able to send your offer directly to their phone wallet. This is a new feature that every business should use. It's called "Grab" An Offer. Here's how it works...
When a customer sees your offer somewhere, there's always a good chance that they will forget to use it or forget where they found it. Here's how to fix that problem; Add a button to your promotion that allows your customer to click on and add their phone number. Once they enter their phone number, your promotion is sent directly to their phone wallet. They will love this feature and your redemptions will grow! Want to see the buzz. Watch this short video.
4. Make Sharing Easy And Rewardable
Sharing your offers with friends and family members is valuable. Who doesn't want new customers or referrals? Customers prefer to share coupons from their mobile device. It's easy and quick for them when they're on the go. You should also reward your customers when they share your offer. This would include a "special" coupon for sharing your offer to a friend or family member. Mobile text coupons are the easiest and best way to boost customer shares.
5. Remind Them To Not Forget
This is one of the most valuable advantages you should have for your company. Sending your customers a friendly reminder that your offer is expiring is a huge boost in redemptions. This feature is automated at the time that the coupon is sent out. With one preset, you can automatically send a follow-up text message to your customers reminding them that the offer will expire soon. An example of this message: "Just a friendly reminder that the free entree for this Thursday night will expire tomorrow. Come see us at...."
Your doubling down on your offers. That can only lead to more redemptions.
The good news is that these important features are meant to enhance your current offer strategy, not replace them. Doing so is very affordable and a must for all businesses.
Watch this quick video to learn more...