Continuously, media outlets have promised to better your return customer sales for your pizza business to no prevail. Emails go unread, Facebook and Twitter posts get ignored, and online advertisements are disregarded almost completely.
Text marketing stands as a distinctive instrument in the marketing universe because, unlike your typical email or social media post, it actually reaches the individual customer every time it’s sent out and it's extremely targeted.
In terms of "easy" marketing, texting is definitely the right choice to make. Here are some tips on how to use texting to boost sales for your business.
Don’t Forget About Your Incumbent Customers
Not only is text marketing a great tool to utilize in order to gain new customers, but it is also great for maintaining your relationship with the ones you already have. Did you know it costs 5 Times more to land a new customer than increase the purchasing of an existing customer? By encouraging your current customers to text in to receive offers or updates, you are able to more successfully preserve your business relationship. This will then, in turn, lead to more business transactions for you in the long run.
Give More Than You Take
The truth of the matter in terms of text marketing is, a generic message with a coupon code just doesn’t excite people as much anymore. Don’t get me wrong, a coupon code is a very nice offer, but sometimes you have to take it to the next level for your customers. One of the best ways to excite your customers as well as your sales is to offer some sort of free gift in return for their participation in your text marketing. This will almost instantly establish a favorable bond between you and your customer base.
A great benefit to take advantage of with text marketing is the line of direct communication between you and your customers. You may be wondering what this has to do with return sales. The answer is simple: by communicating directly with your customers, you can establish a level of trust that will benefit your business in the long run.
Utilize your texts to send out customer satisfaction surveys. This will allow your consumers’ voices to be heard which will create a stronger loyalty between them and your business. Overall, this will enable your business to become more successful.
Spread The Word
The best and most successful way to boost your sales through text marketing is by simply spreading the word about your business to new potential customers. The most efficient way to acquire new customers through texting is by influencing your existing customers to spread the word for you. An example of this would be to set up a plan where if your existing customers get their friends to opt-in to your list, both them and their friends will receive a perk of some sort from you. Contests that enable lead generation to be created directly from your customers allows for your new potential customer list to be more legitimate.
It’s basically taking word of mouth advertising (which is the most effective, according to many) to a whole other level.