Has it been a difficult to understand what's happening to the coupons or offers that you are constantly pushing out? Love them or hate them, it's hard to deny that a coupon can draw a crowd to a business. Firstly, don't assume it's just the needy - research shows that rich folks are some of the most avid couponers around. With the advent of mobile coupons and an unsure economy, millennials are a new generation of thrift shoppers. Millennials will stop at nothing to get a coupon!